T-Mobile Says BlackBerrys Will No Longer Be Sold At Retail Locations

T-Mobile Says BlackBerrys Will No Longer Be Sold At Retail Locations

Carew,Sinead.  "The Huffington Post". 09/25/2013. Web. 09/27/13. <http://www.huffingtonpost.com/2013/09/25/blackberry-t-mobile_n_3991466.html?utm_hp_ref=technology>


Summary:
The topic for today is the Blackberry Company. It has chosen to stop selling its phones in stores. They once said "keeping stock in the retail distribution system was inefficient" They have made this choice because normal everyday people that are walking into the store are not the ones buying the phone, its the large businesses that are and they hardly ever step foot in the stores. They order these phones online. Therefore the company is going to stop selling them in store and only online.

Reaction:
I think that this is a great idea from the company. They are not making the money they need in store, so they’re selling them only online. This is going to save them money and make it easier to make the phones because they will only be making a small amount at a time to send them to the customer, instead of sending hundreds to the stores. Although this does not affect me because I dont really use a phone, it will affect many people that would rather walk into their local store and buy one. Because now they have to order one online and have it sent to their house or business.

World Impact:
I dont think this will affect the world. I mean in the long run some people might be upset about losing the ability to drive to the store to get one. But many large businesses might like this idea of sending them all to the place of business, saving time and probably money. BlackBerry will be the most important part of this though, they are the ones trying to earn their money back by doing this and they are probably going to make the most of this. But overall most of the population will probably go unaffected.